1 out of 5 Google Knowledge Graph Entries for Trending Keywords are Outdated
Given that Wikipedia is user edited and therefore a fluid, ongoing source of information, we wanted to know what percentage of Knowledge Graph entries differed from their most recent Wikipedia entry....
View ArticleSearch Reimagined: The Branding Value of Page One [Study]
Jump right into the research now: Download the full research report, “Branding Value of Search’s Page 1“. The common household lubricant, WD-40 was invented by the founder of a rocket company to repel...
View ArticleSearch and SEO SxSW Panels You Should Be Upvoting
We have the chance to present some exclusive data at next year’s SxSW Festival. If you’re not familiar, South by Southwest (SxSW) is a multi-day music, film and tech festival that draws thousands...
View ArticleHow 9 Out of 10 Tech Sites Could Improve their Search Listings with One...
Late last year, Google launched its authorship program and began displaying author information in the search results to “help users discover great content.” For author information to appear in the...
View ArticleThe Apple Coverage Wars [Infographic]
Any hint of an ‘Apple’ product these days garners its fair share of coverage, but even by Apple standards, in the lead-up to the September 12th launch event the coverage was fast and furious online....
View ArticleWhy 2013 Will be the Year of the SEO [Study]
Jump right into the research: Download the full research report, “Why 2013 Will be the Year of the SEO“. When economists seek to take a measure of the large and complex entity that is the economy,...
View ArticleRomney's Aggressive Push Online: Will It Impact Offline Momentum At The Polls?
Note: This research was covered by Pandodaily on October 25th, 2012. Presidential Election Now Decided Online As we continue to move toward Election Day on November 6th and we contemplate the factors...
View ArticleSURPRISE: Only 1% of Domains Drive Over 70% of Referring Traffic [DATA]
Not long ago, Rand Fishkin mused about the possibility of a long-tail to the web’s referral traffic (Is There a Long Tail to Referral Traffic?). He theorized: …that only ~20% of the referrals that the...
View ArticleThe Top Ten Conductor SEO Blog Posts of 2012
2012 has been an exciting and busy year, both in the search industry and here at Conductor. Panda updates are a regular occurrence these days, with Penguin forcing the industry conversation on quality...
View ArticleDoes Brick & Mortar's Online Success Signal an End to 'Pure E-Commerce'...
The online commerce landscape has changed dramatically since shopping on the internet first began gaining traction in the mid to late 1990’s. Early adopter e-commerce companies founded on technology...
View ArticleSEO Branding: Appearance In Search Results Impacts Brand Perception
Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you about traffic,...
View ArticleSearchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s...
As the SERPs have continuously evolved over the years, multi-media and social elements have gradually worked their way into the search listings. However, the two largest search engines, Google and...
View ArticleMarketers Planning Largest Investment in Search in Next 90 days, More than...
Our recent joint survey of 616 Search Engine Watch readers showed that Marketer’s SEO budgets have increased over the last 12 months, with 66% of search marketing budgets increasing in the last 12...
View ArticleGoogle Searchers 3x More Likely To Be Logged-in Than Bing
A study we recently did at Conductor found that search engines still have work to do when it comes to integrating social search results in the SERPs: 62% of respondents reported they do not want or...
View ArticleThe Secrets of Successful Search Marketers Revealed [Study]
For the first time in the industry, a Conductor study of 380 Search Marketers discovered how best-in-class practice SEO. The research showed there to be distinct differences in how best-in-class...
View Article[DATA] Don’t Believe the Hype: Ten Blue Links Are Alive and Well in Search
“Ten blue links in search are dead,” has been a common refrain in recent years of the search industry. (With all the different things, including SEO itself, being declared dead lately I feel like we...
View Article[Infographic] Which Marketing Channel Gets You the Most Bang for Your Click?
Social, email marketing, paid ads, SEO — with so many marketing channel choices, where should marketers focus their attention and spend? Understanding how to allocate marketing resources requires...
View ArticleWhy comScore’s Search Engine Market Share Is So Different from Your Analytics...
UPDATE: Since this post was published, comScore has reached out to clarify their methodologies. You can read about their response and my reasons for changing this post’s title (originally: Why You...
View ArticleUpdate: Organic Search Is Actually Responsible for 64% of Your Web Traffic
Groupon recently published a study showing 60% of their ‘direct’ traffic is actually organic search. With this new finding in mind, Conductor updated an earlier study of 310 million visits and...
View ArticleLearn Competitive Analysis for SEO in 7 Minutes [data]
Competitive analysis does not typically rank highly on the list of topics that are discussed in the industry. It’s just not as ‘sexy’ as topics like ‘who got banned in the most recent algorithm...
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